By Simon Wright - Follow me on Twitter @Siwri88
This article is also available on TheRankTank
The tablet
market is one of the most keenly anticipated battles in the technology world. It
has taken on a new scope with some of the major retailers joining the race to
win buyers with Christmas just two months away.
With Apple’s
iPad the best tablet around but also the most complicated and expensive,
consumers will want the best deal. That means a combination of excellent
battery life, a wealth of applications and performance levels that are so good,
you won’t worry about needing an upgrade every five minutes.
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| Tesco Hudl's new tablet can make an impact in a competitive market |
Earlier last week, Argos entered the tablet market with the MyTablet, costing under £100. It
is too early to say if this will be a successful move but it follows the latest
trend which was recently triggered by Tesco’s competitive move with the
introduction of the Tesco Hudl (pictured).
At £119, the
tablet is in the price range for many members of the everyday public and there
are plenty of positives about the Hudl. Tesco have made it available in four
different colours. While the standard black colour is available, those with a
creative feel will appreciate the choice of red, purple and blue colours.
The design is
slick and smooth and appearance levels are crucial to attract buyers. When a
customer enters a store or goes searching online, they will be instantly put
off by something that has a lack of care and attention in its design. The Hudl
shouldn’t provide any complaints and with a seven inch screen, is big enough to
read e-books, listen to the latest chart hits and stream quality movies in
stunning HD.
For any
tablet to be successful, they need an easy-to-find store with hundreds of
applications. That isn’t just the standard apps either. Tesco’s Hudl doesn’t
disappoint with access to the successful Google Play store as it runs Android
operating technology. Therefore, there shouldn’t be any hassle catching up on
TV with BBC iPlayer or staying in touch through video calling on Skype – both available
in the store. At 16GB in internal storage, tablet space is fantastic. There is
the ability to purchase a Micro-SD card separately to extend memory space to
48GB, keeping the user very happy.
There are
bugbears of course. The battery life is not the best and the 3MP camera is a
huge disappointment. Tesco shouldn’t invest in this and need to look at other
avenues if they were to launch a second edition.
So can Tesco
take on the likes of Amazon and Samsung, both viable competitors in the tablet
market? It will probably struggle to match them on sales but it has the ability
to cause some headaches for these companies. The tablet market is not easy to crack.
HP pulled their tablet from the shelves after poor sales while the BlackBerry
Playbook was so bad, it made watching an episode of Antiques Roadshow more
appealing.
The Hudl sold
out in its first two days on the market and this is a great start for Tesco. If
you are flushed with cash, stick with the more powerful Samsung tablets but if
you are sticking to a budget in the festive season, a Tesco Hudl would be the
ideal winter gift.
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