Showing posts with label BlackBerry. Show all posts
Showing posts with label BlackBerry. Show all posts

Sunday, 5 January 2014

My favourite 10 pieces of 2013

By Simon Wright - Follow me on Twitter @Siwri88

Before I start looking at future pieces, I wanted to reflect on my favourite 10 pieces of 2013 for Viewing Perspectives. These do not look at the yearly reviews I did in December, so it is pieces I covered from January 1 – November 30 2013.

1. WHAT MAKES US CARE – A STUNNING EXHIBITION – Written in September 2013
Definitely, this was my most favourite piece of the year and it has easily attracted the most hits, with over 900 page views so far. The average audience of website hits per day I was getting for Viewing Perspectives before the review of ‘What Makes Us Care’ was no more than 8-10 which was slightly disappointing. So to see this rise into the hundreds comfortably was a lovely feeling. The cause, the photography, the venue were all perfect and it attracted strong social media following, especially on Twitter. I’d like to thank The Big Foundation, Centrepoint and Kathryn Prescott for sharing this piece and enjoying what I wrote about ‘What Makes Us Care.’ This is my number one from the past year and the one piece in the history of Viewing Perspectives I lookback on with the most vindication and satisfaction to date.
What Makes Us Care was a special exhibition
2. AUCKLAND – A GUIDE TO WHAT’S ON OFFER IN 2013 – Written in February 2013
Back in February of last year, things were pretty bleak for me in regards to the job market. I was relying heavily on low-paid or unpaid freelance work but the job as a travel copywriter with Holiday-Weather.com was the best freelance position I had. The first task I was given was to write a detailed piece about the magnificent city of Auckland in New Zealand. Writing about travel destinations was exciting, a new challenge and one I greatly enjoyed. It is something I can not only put onto my CV in future but gave me a new scope on travelling and another new skill out of my comfort zone. This piece, along with the ones for Costa del Sol and Costa Blanca were the rare high points of a dismal opening six months to 2013.

3. SKINS FIRE – A DARK AND UNHAPPY ENDING – Written in July 2013
The groundbreaking British teenage TV drama Skins ended last summer after seven successful series which launched the careers of many young actors and actresses and delivered some amazing storylines along the way. I was intrigued to see what happened with the final series which had some of the previous generations return and the show take a new direction of entering adult lives. Skins Fire was the episode that interested me the most, considering it was the second generation (series 3 and 4) that I was mainly into. I enjoyed sharing my Skins passion and this article was favoured by one of the cast members on Twitter, so it must have been a decent piece of work. If it wasn’t, then I offer my sincere apologises but it was one of my favourites of the past 12 months.

4. 2013 IAAF WORLD ATHLETICS CHAMPIONSHIPS REVIEW – Written in August 2013
Those who know my sporting background will be fully aware of the football, motorsport and tennis passions but maybe not so much with athletics. Having gone off the sport around a decade ago, I have been reintroduced in recent years by the feats of Mo Farah and of course, Usain Bolt. The IAAF World Championships in Moscow were an interesting competition and I’d rank it as my favourite sporting piece of 2013.

5. THE STATE OF FINANCES IN 21ST CENTURY FOOTBALL – Written in April 2013
I’m proud of this piece I did in April 2013, although I can’t honestly remember why I did it to start with. I e-mailed a few colleagues who I had worked with when Total Football Magazine existed and used my services. While I regret many aspects about that role, I don’t regret the extra skills collected, nor working with a team of talented contributors who I can call as friends and colleagues. It also showed I could ask people for quotes or to answer questions for me in feature pieces which wasn’t always a comfortable skill in the University days. My view is the result brought about a balanced and constructive piece of feature writing.

6. WHAT WENT WRONG FOR BLACKBERRY? – Written in October 2013
It is fair to say I had an unhappy time with BlackBerry smartphones
http://viewingperspectives.blogspot.co.uk/2013/10/what-went-wrong-for-blackberry.html
I’m not going to lie; I don’t shed any tears seeing RIM and BlackBerry suffer, even though I do feel for those who have lost their jobs following profit losses and cutbacks. This was a feature I wrote during my time writing for TheRankTank and I took great pleasure in writing about the shortcomings of BlackBerry, especially having had one of their unreliable smartphones for the best part of two years. Taking my professional approach, it was an angle I wanted to cover and the piece I value the most during my freelancing with the retail website.

7. THE DANGERS OF SOCIAL MEDIA – Written in June 2013
To many of us, social media is seen as a friend of ours…well almost. This was an area I wanted to write about for months but never quite had the courage to do it until I did in June. I offered some advice from my experiences and shared some of my social media stories, especially with Twitter and Facebook. It was another topic I enjoyed sharing my feelings on.

8. IS SEBASTIAN VETTEL BORING? – Written in October 2013
Grand Prix racing takes a backseat on Viewing Perspectives in 2014. While I will still be a casual viewer of the sport, the days of writing regular race reports and season reviews have now reached their conclusion. This was a reflection on the German destroyer that is Sebastian Vettel and giving my view on whether the critics are right to say that he is boring. One of the better pieces on F1 I feel and don’t worry regulars, there won’t be much of this in the next 12 months.

9. ONE YEAR ON FROM UNIVERSITY – A FRUSTRATING 12 MONTHS – Written in May 2013
Things have changed a lot since I wrote this as spring became summer in 2013. It marked the one-year anniversary of finishing my degree at the University of Northampton and it was at a time where I really felt in a position of no future and no potential being offered. However I wanted to ask the bigger question of whether I regretted going to University with the lack of opportunities around. Click on the link to see what I said. I definitely don’t regret going now too!

10. SUPPORTING TWO WORTHY CAUSES – Written in September 2013
One of my New Year resolutions last year was to start making small contributions to a couple of charities who I have always valued for their amazing work for those who don’t enjoy the same quality of life compared to some of us. I did this after getting my job in the summer last year in the publishing industry and this piece highlights the work they do, why I decided to choose the British Heart Foundation and Teenage Cancer Trust and the reasons for giving something back to the world.

Monday, 7 October 2013

What went wrong for BlackBerry?

By Simon Wright - Follow me on Twitter @Siwri88

This article was written for TheRankTank

It was once the powerful and popular smartphone of its time, but now the dream for BlackBerry is most definitely over.

Technical problems combined with the lack of development, clashes with society and poor sales have led to the Canadian company effectively agreeing to sell up to a consortium led by its biggest shareholder Fairfax Financial.

So what went wrong for a company that changed the smartphone landscape, but has now simply become another statistic in the economic recession we live in today?

Firstly, BlackBerry App World simply did not have the capabilities of its rivals such as the Google Play Store for Android and Apple’s powerful App Store.  While the basics any customer would expect such as Twitter, Facebook and YouTube were offered, that was as far as it got.  As the consumer started to want more apps for their phone and therefore a wider choice, the sales in the BlackBerry phones started to drop quite considerably.

The BlackBerry Z10 simply didn't provide the sales the company needed
This was further underlined last week by a massive loss of £600m in the second quarter of this year alone.  4,500 employers will lose their jobs as a result; around 40 per cent of the workforce although it is unclear how many positions will go at the European headquarters in Slough.

Secondly the new phones BlackBerry (Z10 pictured) put their efforts into simply didn’t sell with the market.  

While Apple and Samsung stormed ahead with major new investments in their latest gadgets, BlackBerry would only often look into minor improvements to their models – simply not enough to stay afloat as a viable competitor.  It has been overtaken by the likes of the Sony Xperia and the HTC brand in recent years.  When it decided for a complete overhaul with the new and much delayed Z10 smartphone at the start of 2013, the damage had already been done.

Thirdly the consensus is the year that completely finished BlackBerry off was 2011.  That summer saw the devastating riots that swept across the United Kingdom following the shooting of Mark Duggan in Tottenham.  Social media became a powerful communication tool and the private messaging service BlackBerry messenger or BBM as it is more commonly known was used to organise deliberate looting, robbing and often destruction of innocent businesses.  The media quickly jumped on the bandwagon of this, with statistics revealing that 37 per cent of the UK smartphone market in urban areas with a lack of social wealth having a BlackBerry phone.

RIM’s reputation took a big hit, and worse was to come in October of the same year when its servers crashed; meaning millions of customers were left without access to their e-mails, the internet or the BBM service for days.  This writer knows only too well as I purchased a BlackBerry at around this time, a move quickly regretted but left stuck with for the next two years.  BlackBerry’s response to this crisis can only be described as slow, lazy and unwilling to accept responsibility.  Apple users were delighted and took to Twitter with tweets such as ‘Dear BlackBerry, HAHAHAHA! Sincerely Apple!’ 

The company’s CEO made a video apology, but far too late to satisfy anyone and a compensation package of free apps was not appreciated by many.  When customers need to pay 99p to access Wikipedia, this alone sums up BlackBerry’s problems in a nutshell.  In this instance, the consumer should come first and it never did when it came to the RIM server crash.

BBM, often a unique selling point of the BlackBerry phones has now been made available as a free download for Apple and Android devices as it starts to get outmuscled by other free messaging applications like SnapChat and WhatsApp.  With its identity lost, it becomes far more difficult to sell BlackBerry phones to any sensible member of the public.

Throw in a general lack of reliability with a phone lucky to last seven months even in a calm, gentle condition and the dreadful BlackBerry PlayBook tablet that was doomed from launch due to the lack of apps, and not even having access to a decent calendar; there have been many issues that weren’t ironed out by the company’s owners.

Another former major powerhouse in phone technology was Nokia and they recently were taken over by Microsoft so there might still be a future in new hands for the popular brand that created the slick and stylish Lumia phone, but simply didn’t have the technology to take on market leaders Samsung and Apple.

For BlackBerry though, the future is a very bleak one.  It might still be a handy phone for those who focus on business in their lives, but when it comes to pleasure or leisure use, my advice is to stay well away and look at other options.  It is difficult to see BlackBerry having much of an existence in the next five years.  Its many bugs have finally been exposed to the world, and although it will have its place in the history of the mobile phone – it is definitely not going to be a part of the future of this extremely popular and necessary gadget. 

Thursday, 13 December 2012

2012 - A year in review - My favourite adverts - top 25

Sometimes, adverts can look absolutely ridiculous on television nowadays, or they can be memorable for the right reasons.

2012 has seen a great mixture of funny commercials and don't worry, moustached men have been banned! So, if you missed a cracker while in the toilet, or making a cuppa during the year, here is my personal favourite selection of the top 25 adverts from 2012.

Featured include Christmas commercials, wet paint, being British, crazy goalkeepers and testing events from the likes of mobile phone companies, retail shops, betting companies and insurance firms.  Enjoy my selection of the best commercials of 2012.

25. Aldi - It's beginning to look a lot like Aldi
The Christmas season has begun and all the major supermarket brands have brought out adverts to celebrate some great deals.
However, all the major supermarkets should hang their heads in shame.  Aldi have produced these great adverts (this example for roast), to a retune of 'It's Beginning to look a lot like Christmas.'
Mocking the other players such as Waitrose and Sainsbury's, the catchphrase says it all at the end; 'It's beginning to look a lot like Aldi.'

24. Nokia - The new Nokia Lumia
Nokia has been left behind in the smartphone market by the likes of Apple and Samsung, but their new phone, the Lumia isn't the worst on the market.
They also produced this advert in February for the new 800 edition, promoting their apps to some catchy dance music.  It is a catchy tune and a different model to most smartphones.

23. Sky Sports F1 - The race is only part of the story
It has been a difficult year for Formula One fans like myself, especially if you haven't got Sky Sports F1 HD. However, they have produced a brilliant first season of coverage, helped by this promotional ad which was shown on all commercial channels in the spring.
The fact is that the future of F1 is on satellite now, and I might be joining the bandwagon in 2013.  It is true too, the race on Sunday is only part of the story.

22. BlackBerry - Two kinds of people
Apple and Samsung have led the way in the smartphone market and unfortunately, BlackBerry has been left behind.
When I say that, it is because I'm one of their customers.  They haven't recovered from the RIM server crash of October 2011 but I still liked this commercial, which portrayed two different types of people.  Just a shame they can't make decent phones!

21. Carlsberg - The England fan academy
Euro 2012 came and went.  It was another typical tournament for England but to be a Three Lions fan, you must follow the rules and graduate into the fan academy.
Starring the likes of Des Lynam, Ian Wright and Stuart 'Psycho' Pearce, this is what being a true England fan is all about.  Sorry, I'm a Spanish football fan!

20. BP - Inspiring Dreams
The best adverts of 2012 will be dominated by Olympic campaigns.
This was BP's summer ad for London 2012, inspiring the dreams of a nation.  Poster girl Jessica Ennis is seen here daydreaming while refuelling her car, perhaps having the vision of success she would have in the Olympic Stadium on that amazing Saturday evening in early August.

19. Febreze - Experiments with the Azerbaijan wrestling team
I'm not generally keen on the product but Febreze came up with this commercial in the summer, experimenting the smell of air effects with the Azerbaijani wrestling team.  The results speak for themselves!

This advert can be viewed at: http://www.ispot.tv/ad/7VTD/febreze-air-effects-featuring-the-azerbaijan-wrestling-team

18. Maltesers - Airport dancers
Let's be honest.  Standing in a queue at check-in can be boring and tiring and it can't be much better for the airport staff.  Introduce some Maltesers into the action though and the entertainment value is bound to happen as seen by this funny commercial in the autumn.  The staff had a laugh but the travellers seemed largely unimpressed.

17. BT - Bringing us all together for London 2012
Telecommunications giant BT produced this powerful advert for the Olympic Games, going down the lines of the 'Inspire a Generation' motto.  The Olympics brought us all together and BT's fibreoptic network along with BT London Live (which I went to TWICE!) certainly lived up to expectations.

16. Paddy Power - The Vuvuzela returns
What was your abiding memory of the 2010 FIFA World Cup in South Africa?  Mine was definitely the noise of the dreaded vuvuzela.  In fact, I asked someone (whose name will remain unidentified) to bring one back cheekily when they went to South Africa last year!
In 2012, Paddy Power took one to the Ukraine and the noise is so loud, a block of flats is demolished.  I don't want to hear that sound ever again, but the advert does make the point it was aiming at.

15. Lynx - Unleash the chaos
It seems like every single year, Lynx brings out a commercial which grabs the attention of the TV viewer.  This year, it did so again with the new 'Attract' range by unleashing chaos on New York City.
It is false advertising though.  I tried this range in October and it didn't work!

14. Google Chrome - The satchel craze
The power of the internet grows with every year and the web browser war is on.  Internet Explorer has had a revamp while Safari tries to please the Apple consumers.
Leading the way though is Google Chrome, and this was a great commercial in the summer, as the satchel gets relaunched through the internet's force.

13. Virgin Media - Meditation
I honestly preferred the Usain Bolt commercials with Richard Branson in the spring but these were banned by the ASA for breaking regulations over the offer Virgin Media promoted.
So, I've gone for this one in the top 25, which features Branson and former Doctor Who star David Tennant, who tells the media mogul he is weird - probably not for the first time either!

12. Direct Line - Sob Story
2012 saw an end to the Direct Line commercials starring comedians Chris Addison and Alexander Armstrong.
Yes they are promoting insurance, a boring topic, but there was good humour around the adverts.  This was the best of the bunch in 2012, involving a sob story about the insurance salesman's nan and emigration to New Zealand.

11. Toyota - Talking cameras
Japanese car manufacturer Toyota have had a testing few years, thanks to the recession and the worldwide recalls over some of their models.
To show they weren't lying down though, they brought out the YARIS hybrid car in May and this commercial, which is daft but clever at the same time.
Who would have thought that speed cameras, lamp posts and traffic lights had a way of talking to one another!

10. British Airways - London Calling
The national airline of choice, British Airways released this advert to the beat of the cracking 1979 song, 'London Calling' by The Clash.
This promotes their support of the London Olympics by having an aeroplane travel through and past some classic city landmarks, before arriving at the Olympic Stadium.

9. British Gas - The British Gas team
Big problems, small issues.  To the tune of The A-Team, gas supplier British Gas ensure this is a memorable advert, through some decent animation graphics.  If you have a problem that needs fixing, like a leaky boiler - call the British Gas Team!

8. Vodafone - Freebee Rewardz
Vodafone have had the bees promoting their UK campaigns for a few years now and the 'Freebee Rewardz' scheme was highlighted through some BlackBerry Curve phones and wet paint.  Be careful in how to impress the female equivalent, it could lead to a very sticky situation!

7. Ladbrokes - John McCririck rattled
Horse racing expert John McCririck lost his job with Channel 4 Racing this year after over 30 years in broadcasting.  His enthusiasm will be missed next year, as the terrestrial broadcaster becomes the home of horse racing in the UK.
Ahead of this year's Cheltenham Festival, he gets hot under the collar from Ladbrokes' Tiziano Crudeli in this brilliant take on the betting ring at the races.
Crudeli has hit Chris Kamara in the face with a football this year too, so he's had a decent 2012!

6. VISA - Usain Bolt
Usain Bolt had another incredible summer as he retained all of his Olympic titles.  However, he was racing before the Olympics.
Using VISA's new Flow Faster scheme, he races across London against a keen customer and the Olympic Starter.
This is a great demonstration of how Bolt appeals to the UK, not just his Jamaican home nation.
5. Mars - Crazy Goalkeeper
Filmed in Milton Keynes and it isn't looking good for England.  Another penalty shootout and defeat looms, especially when the goalkeeper hurts his knee and can't continue.
Step forward an energised match steward, and a Mars chocolate bar and the results are spectacular.
The crazy goalkeeper saves a spot-kick from Robin van Persie, then pulls off the 'wobbly legs' and the 'scorpion kick' to win the shootout for England.
This is hilarious - where was he in Kiev when the country needed him!

4. EDF Energy - Athlete Dreams
EDF Energy had the power of electricity behind London 2012.  Starring cyclist and Strictly Come Dancing's Victoria Pendleton, two technicians have their own dreams, trying out events in the Velodrome, Aquatics Centre and in the Olympic Stadium itself.
You can't blame them for trying!

3. Weetabix - 'You're Gonna Need It.'
Breakfast time has arrived and Weetabix introduced a new cereal for 2012, called 'Golden Syrup.'
Little does the Dad eating know that he is going to be in for an action-packed day out with his son, who tells him 'You're Gonna Need It.'
Featuring cycling, swings and piggy-backs, this is a humorous take on a father's grand day out.
Never trust the youngsters, they need to be loved all the time.  This is a worthy of a top three ranking.

2. M&M's - Sorry Yellow
I'm unimpressed that M&M's tried to steal the 'epic fail' catchphrase from 'Yours Truly,' but this was a fantastic commercial all the same.
To celebrate the Queen's Diamond Jubilee at the beginning of June, yellow tries to get into the special packs of M&M's but he doesn't manage to achieve it.
Featuring some American voices and animation from the Aussies - this is number two in the top 25.  Sorry Yellow, it doesn't make it to number one.

1. John Lewis - The Snowman Journey
So we come to the number one advert of the year and for the second year running, it goes to John Lewis for the Christmas commercial called 'The Snowman Journey.'
The commercial is tender, heart-warming and emotional.  I'll even admit that it nearly brings me to tears every time I see it.
John Lewis encourage everyone to go the extra mile to get the desired gift and this advert once again ticks all the right boxes.
The song 'The Power of Love,' is currently in the iTunes top 10 too and fits the advert superbly.  This totally deserves number one ranking once again.

Congratulations to John Lewis on winning this advert of the year prize for the second year in a row.  Here's to more corking commercials in 2013!

Wednesday, 26 September 2012

The BlackBerry...or maybe the CrackBerry

In today’s modern technology era, we all need to get around with some form of proper phone communication.

Today, it is the smartphone that is dominating the market and while there might be the odd person who can cope without these new gadgets – the majority will need one in their career, their life or for their social well-being.

Getting a BlackBerry wasn't my best decision on reflection...
Last year, I got drawn into getting a BlackBerry when my previous phone crashed and packed up a month before my 24-month contract with T-Mobile was due to expire.

I was so excited about getting a smartphone and felt the BlackBerry was going to be the best phone I’ve ever had.

On reflection a year on, it was possibly one of the worst decisions I made.  So it continues my trend of poor choice in mobile phones.

On the contrary, I’ve never been too lucky with mobile phones.  Sometimes because I got bored with what I had, others due to sheer incompetence from the company I was with. 

Either way, while I like security – I have had as many mobile phones as wins on FIFA 12 via my Xbox Live gamertag.  And the FIFA total is in single figures!

When I got my BlackBerry last October, (one of the curved versions) – I got it at the height of the RIM server crash.

I wasn’t that bothered actually.  It meant a delay in setting everything up and actually, I went into Uni the next day and couldn’t stop laughing at some of the inane jokes that went out on Twitter.

Sayings like – ‘What happened to the days when a BlackBerry was just a tasty little fruit,’ ‘Dear BlackBerry, what is a keypad? LOL!  Sincerely, Apple!’ and ‘What did the iPhone say to the BlackBerry?  iWork,’ left me in stitches of laughter.

Even my work boss said ‘gutted’ to me a few days later.  It didn’t worry me too much but maybe it should have done.

Lack of space and poor reliability
The space for applications is ridiculous.  Although I don’t need apps for restaurants and where the direction of the moon today is, there is no space to have what you want.

Plus, I like to have a few classic mobile games like Snake, Tetris, Sudoku etc and that is a squeeze in itself.

I have struggled with the e-mail concept too.  While it is lovely to have e-mails delivered instantly to your phone to read, it can be annoying that you have to delete them twice if they are spam messages (internet inbox too!)

The BBM messaging service is a major pull as this is free and handy to have but again, if there are limited connections, this isn’t as attractive to have as a general app for most phones.

In August, my first phone crashed and needed repairing.  T-Mobile wrote it off and gave me a new phone (well, same model and same version) anyway.  However, I lost all my BBM pins, apps and contacts. 

This was annoying and hence I have given it the nickname the ‘CrackBerry.’  I have one more year left of my current deal and safe to say, I will be looking at either Android phones or the iPhone next.

The Motorola V2288e was my first phone - an age ago now!
I think back to my first phone which was a brick to say the least.  The Orange Motorola V2288e in 2001, which looked cool at the time but now if you had it, then seriously – that is so early 21st century!

My best phone I had was a Nokia flip phone, (can’t remember the make) now but it was light, easy to use and I could store anything on it.

Sadly, this got stolen in the summer of 2009 in an incident that I would rather forget. 

In a world of regular communication, the need to have a smartphone is very important but be wise when picking your choices.  My advice is: Go for an iPhone or an Android based model. 

They seem easier to use, better on battery life and more importantly – super reliability compared to the BlackBerry which has as much reliability as Ed Miliband’s political policies!