What happened to the Today newspaper?

By Simon Wright – Follow me on Twitter @Siwri88

The newspaper industry has been through a rough time in the past three years and most of it is down to failures of simple practices. Struggles to match the demand for online content, combined with the phone-hacking scandal of 2011 has seen sales drop and the appeal to win people’s attention decrease. Indeed, in my case now, I am only likely to buy a newspaper when I’m on holiday out of the UK. The market just doesn’t seem to be there anymore, which is perhaps a good thing, considering the behaviour of some journalists and newspaper editors in recent times.

Phone-hacking came back into the public sphere in the summer when former news editor of the News of the World, Andy Coulson was jailed for his role in hacking the phones of celebrities. Another chief news editor of the defunct newspaper, Rebekah Brooks, was cleared on all charges. The News of the World isn’t the only paper though that has ceased to exist.

In fact, British newspapers do come and go. Whilst the red-top tabloids still dominate circulation figures, broadsheets are still around and provide a more accurate approach in comparison to some of the sensationalized reporting you’d often find in the Daily Mirror and the Daily Star. One paper that did revolutionise the British newspaper industry was Today.

It didn’t last a decade, but made its mark. So, whatever happened to the Today newspaper (logo pictured below)?

The Today newspaper made a short impact on journalism in the 1980s

Early struggles

Launching on 4^th March 1986, Today was seen as the honest tabloid, a newspaper that was a balance in the middle between left-wing and right-wing competitors. Seen as competing in the same market as the Daily Express and the Daily Mail, Today pioneered newspaper technology in the mid-1980s, by becoming the UK’s first complete colour newspaper. It was a time where computer photo-typesetting was still a new technology and many other papers stuck to the tried and trusted Linotype machines.

Eddy Shah was the original owner of the paper. A Manchester-based businessman, Shah believed he could take on the might of Rupert Murdoch and Robert Maxwell, the two most dominating media moguls of the 1980s. It wasn’t long though before Today ran into financial difficulties.

Shah, who also owned six local newspapers, took on the trade unions well before the launch of Today. He was the first person to take on Margaret Thatcher’s anti-union laws and anyone who did that to the prime minister would often lose in those days. Within two years of setting up Today, he was gone, selling his empire and moving off into television production instead.

The paper changed ownership twice in its early inception. Tiny Rowland’s Lonrho bought the paper in the summer of 1986 and in 1987; it was eventually sold to Murdoch’s powerful News International brand. Once in Murdoch’s hands, he could control it and despite Today’s change in the way newspapers were printed, there were already signs that it was the beginning of the end.

Cancellations

Alongside the weekday version, a Sunday Today edition was launched but didn’t last long. It was closed early in 1987 as a cost-saving measure. At the same time, Today began an unsuccessful sponsorship of the English Football League. A three-year deal signed at the start of the 1986/87 season lasted just one campaign. For the record, Everton were the only winners of Today Football League Division One!

Murdoch kept Today going, but channelled most of his efforts into his other newspapers, including The Times and the new BSkyB venture, as he tried to turn Sky News into a creditable source of television news journalism. Despite years of decline, the paper survived until 1995 when it ceased publication. Murdoch was concerned that more intelligent people were still interested in the reporting in Today than in the other newspapers he owned.

A sour ending

Today’s most embarrassing story came in its final year. On 19^th April 1995, 168 people were killed in a domestic terrorist bomb attack on the Alfred P. Murrah Federal Building in Oklahoma City. In the aftermath, Today made a huge blunder.

The front page of the paper the next day showed a picture of a fireman carrying the body of a young girl with the headline printed “IN THE NAME OF ALLAH”. The editor, Richard Stott and his team believed Muslim terrorists were behind this atrocity. It later turned out that the perpetrators were American survivalists Timothy McVeigh and Terry Nichols. It left the senior executives quite red-faced.

Today became the first long-running daily newspaper in the UK to close down since the Daily Sketch fell in 1971. The final headline on Friday, 17 November 1995 was “GOODBYE, IT’S BEEN GREAT TO KNOW YOU.”

Today made a short impact and changed the way newspapers were printed in the 1980s. It had its audience, but too many changes in editors and owners meant it wasn’t to become a sustainable threat. 

Categories: 1986, 1995, Colour, Eddy Shah, Newspapers, Online, Ownership, Rupert Murdoch, Today, UK