Sunday, 14 July 2013

New challenges and new dawns

By Simon Wright

Tomorrow begins a new chapter and a new dawn in my life, and I am glad to say that.  Almost a full year after attending my graduation ceremony, and a staggering 14 months since actually handing in my final assignment at University, I can officially say I now have a full-time job and most importantly too in the media industry.

It is where I have always wanted to be, but I really have had to work very hard for the opportunity.  The past 14 months have frankly been a nightmare, and whilst I was doing regular freelance work to keep me busy, I had to endure confidence setbacks, rejection after rejection from applications, some close interview calls that didn’t go my way and have to endure several frustrating false starts in my post-education career.

Now I know I’ve made it – at least in the short-term.  In this personal piece, I will express my satisfaction, the highs and lows and the times where it felt like my life simply was going nowhere, as well as providing advice to those who might be about to start out on a journey that is bound to have its steep drops.

The new role and local locations
The job I have is on a temporary contract until the end of October, but with a strong chance of extension as long as it all goes according to plan on both sides, that’s mine and the company I will be working for.

It is a 9-5 role in a Monday-Friday capacity.  Not only am I delighted to have my weekends still completely free from any commitment, the position is local walking distance from my home in Milton Keynes.

I was especially lucky with this.  The chances were if I was going to breakthrough into the media industry, I would probably have had to relocate.  This is something I was totally prepared to do, and would be willing to accept but it would have made settling into a new role far harder.

While I believe I would have made myself to be a success in a new area in the UK with Lancaster being a prime example from my near-miss with a job up there in February, other locations won’t have been so easy.  London is a good starting point.  I was prepared to move, but renting to stay in the capital is very expensive, and can only really been done on a high-class salary.  Also commuting might sound easy, but a 9-5 position would have been tough to do, as it probably would mean leaving at ridiculous early morning times just to beat the dreaded rush hour trains.

I don’t drive – and haven’t even attempted to in the last four years since practical test disasters, and that might count against me in the future but I’m not really thinking about it.

Northampton might not be millions of miles away from Milton Keynes, but I proved in my three years at University that I could be successful on my own, and felt comfortable relying on my independence so I would have done it.

However the local appeal does help.  I am a trainee journalist with high ambitions and top expectations, and want to be totally successful but you have to start somewhere.

The salary is good too.  I won’t reveal it in public, and only the odd person (close friend) will know this.  True, I won’t be earning £50,000 a year – but that’s stupid money unless you live in football fantasy.  The most important thing was accepting a position which would leave me in a comfortable position for the next few months and this role will provide that.

The job description doesn't play totally to all my strengths.  I love writing, and will continue to do that in a couple of freelance positions along with the book I am currently researching and writing for a planned release next year.  However the company I will be working for specialise in a sporting department, with football being one of its prime markets.  

Working with sticker albums and trading cards is among my main new role
The new position will allow be to enhance my current skill levels, and help me develop new ones which can only be a good thing for the future.  I will be working on projects around football trading cards and sticker albums (pictured) and it will be a busy time, especially with a World Cup year coming up.  However I’ve always relished a challenge that is achievable and I will look forward to what is ahead of me.

Dealing with setbacks
There is no doubt that the media industry is highly competitive, and it has certainly come under closer scrutiny since the public revelations of phone hacking at several leading newspaper titles two years ago.

The days of leaving University and walking straight into a job are so 2006.  Now you have to work especially hard to even get noticed and it isn’t easy let me assure you of that.

There was a time during final year on my journalism degree at the University of Northampton where my final degree classification was firmly in the balance.  I made a poor start to the third year and just after Christmas, the chances of getting my realistic aim of a 2:1 degree were not looking good – certainly below the 50:50 mark. 

I worked hard though, put even more extra effort in which is something I’m sure my course friends and colleagues can vouch for and ultimately got the result I wanted.  Leaving with a 2:1, I thought that classification would open up opportunities fairly quickly.  Yes I was aware it would be tough, but never could have I imagined how tough it was going to be.

I have worked in several freelance positions since May 2012.  Some roles ended in fairly acrimonious circumstances whilst others just came to their natural and mutual end.  I was used heavily, especially by two companies and it has questioned my value of trust in such a competitive sector.

I never ever wanted to be driven by money.  For me being successful and having a loving family and friends has been more of a priority than the extra elements such as excellent incomes and an unlikely love life.  I have had to change that element, especially in more latter applications where I stated I simply couldn’t work for free.  Financial circumstances and bad experiences led to this criteria.

Having officially applied for 304 jobs since December 2011, ranging from media and admin positions to marketing roles or even a short-term return to the retail sector, this is prime evidence of being determined to get my breakthrough.

Not many of them turned into interviews.  Before a few weeks ago, I’d only been offered four interviews, and lost out on all of them.  Two of them were very close calls, and I don’t feel I could have done anymore.  However, it is one of the worst feelings in the world when you feel you’ve got the job in the bag only to end up being disappointed.

I had to ask myself some questions, including whether I was good enough.  I started doubting myself after all these rejections and that is only natural I think.  I even started to wonder whether going to University had been a total waste of time.  I had already made a decision back in 2006 to delay going to Uni by two years to do an extra course at college, and have never regretted that decision.  At Uni, I made some great friends, and have lots of great memories too, but for all that student debt and struggling to find something, I was starting to regret going into further education back in 2009. 

There were times where I wondered packing it all in and giving up.  Some days, it did feel incredibly difficult to motivate myself knowing what the inevitable answer will be.  The majority of my course buddies and colleagues were already in jobs, ranging from office roles to PR and writing positions, and I was wondering why me?  What have I done to deserve all this bad luck? 

I had to consider other alternatives.  Studying a master’s course was a possibility, but eventually got ruled out due to lack of funding opportunities.  In the last few months, I’d considered travelling or even moving abroad on a permanent basis.  This is something I’d never thought about at University.  I did want to own a holiday home abroad, and maybe move to a hotter country after retirement in over 50 years’ time, but never had I considered this aspect.  That changed after writing about some travel destinations for Holiday Weather Ltd, one of my more successful and enjoyable freelance roles.  I did consider spreading my wings, as opportunities in the UK did seem limited.

It is almost a year since that glorious fortnight and the Olympics last summer in London.  The famous legacy message of ‘Inspire A Generation’ was commonly used.  What legacy?  What generation?  Not much has improved since, and it is a pretty grim world when you work so tirelessly, but don’t get the chance you feel you deserve.  Hard workers, not couch potatoes should be rewarded.

Advice to fellow graduates
Me on my graduation day almost a full year ago now
As far as I know, the majority if not all of the University of Northampton journalism course from 2011-12 have now managed to find full-time work in some form.  When we finished, I did say we’d set the standard, and ‘we did it our way.’  I do still look back at some of those times with pride, satisfaction and vindication.  Even the bad times I had still get occasionally thought about.  It makes me (pictured on graduation day last year) proud to see the people I spent three years of my education life with doing so well. 

Since then, new batches of journalism graduates have come through and that is from up and down the country.  Some Universities have already had their graduation ceremonies, with others due over the next few weeks and months.  I could be wrong, but I think the new Northampton journalism graduates from 2012-13 have their official ceremony later this week.

I say to them and everyone else to enjoy the day.  A graduation ceremony is not only the end of your education, but it is the proud ending to spend the time celebrating your hard work with close family and friends.  These days only happen once in a lifetime for the majority of us, so cherish them and treasure the photos, the moment where you get the certificate and the various congratulations from pats on the back to emotional hugs.

And this is where new adventures begin.  If there is anything I can say from my experience over the past year, it is that it could be a long journey, so be prepared for rejections.  It will happen to everyone.  Well done to anyone who has just completed a degree who has already managed to get a full-time job.  That is a mightily impressive feat, especially in this day and age. 

However by working hard, getting your name out there into a wider spectrum and taking advice on from experts – many will get the opportunity that they deserve, and so they should do.  This country always needs fresh and emerging talent.


The past 14 months have been the hardest of my life, and I hope that I never go through this experience again.  However I now have that crucial foot in the door.  I am in a secure position for the next few months at least, and look forward to a new adventure that waits over the coming weeks.

Friday, 12 July 2013

The 100 Greatest TV Adverts - Part One (20-1)

By Simon Wright

The television advertisement has been around on our screens for almost 60 years.  They portray all of our favourite products, promoted by either everyday celebrities or just normal everyday members of the British public.

The Cravendale Cats make a top 20 appearance, but is it number one?
Adverts (Cravendale cats pictured) have come a long way since a toothpaste company broadcast the first ever commercial on ITV's opening night back in September 1955.  Some of them can be a real nuisance, especially if they pop up in every single advertising break.

It has been over 13 years since a programme was produced by Channel 4 to find the nation's greatest advert, and there have been some real gems since.  Five years ago, I did a top 60 selection on my YouTube account, and have always noticed the commercials that actually can leave you laughing, amazed or even feeling a bit emotional.

In this five-part series for Viewing Perspectives, here is my updated list of the 100 Greatest TV adverts of all-time.  The final part covers the top 20, with all years given a rough reference of when the commercial was either first screened or shown most regularly.


20. Levi’s: Laundrette (1985) 
To promote the new Levi's 501 jean range, this advert is one of the most famous in the history of television.  Directed by Roger Lyons, the advert sees a male individual stroll into the laundrette's with an attitude of 'I look sexy, look at me ladies.'  And the ladies can't quite believe it when the guy, played by Nik Kamen strips down to his underwear.  Ladies with an attraction for the male body can stop drooling now!


19. Walkers: Salt and Lineker (1995) 
Former Barcelona and Tottenham striker Gary Lineker has been promoting Walkers Crisps for the past two decades.  Football's nice guy, who was never cautioned by a referee is a mean man on these adverts, and this is his best advert.  Starring former England team-mate Paul Gascoigne, Lineker is watching the match and preventing Gazza from getting any of his crisps for the new 'Salt and Lineker' range (actually Salt and Vinegar).  Gascoigne then starts sobbing uncontrollably after those famous tears from Italia 90, and Lineker shows no remorse on this occasion.


18. Reebok: Belly’s Gonna Get Ya (2001) 
Whoever created this advert should be praised because it is a real classic.  An athlete tries to run away from a fat, big belly who is determined to swallow him up - charging at him through a shopping centre and even on a motorbike through a multi-storey car park.  Eventually, the belly loses as he crashes into the water, and that is largely because the athlete has his new Reebok trainers.


17. Apple Computers: 1984 (1984) 
Apple's most famous advert was one of its first commercials, which promotes the new Macintosh range, launched in January 1984.  It sees some disciples being brainwashed by messaging on a big screen, before the message explodes by a flying object.  'And you will see why 1984 won't be like 1984.'  Computing has never been the same since.



16. Yellow Pages: JR Hartley (1983) 
In 1983, author JR Hartley takes a trek into town, desperate to get a copy of his book 'Fly Fishing.'  However, he is to be massively disappointed, as all bookshops in the town do not sell this.  Returning home looking disconsolate, Hartley is persuaded to try a couple more that can only be found in Yellow Pages.  Eventually, he gets what he is looking for and it is down to the yellow book that has always been there to solve a problem.  The fictional character was played by actor Norman Lumsden and was replayed again after his death in November 2001, aged 95.


15. Barclaycard: Waterslide (2008) 
Seriously, is there a cooler way to get to your home from work.  I can't think of one.  In 2008, Barclaycard came up with this amazing idea to have a guy leave his office and down this giant waterslide, ranging through various locations from downtown to libraries and groceries. 


14. Irn Bru: Crazy Granny (2002) 
On the outside, she seems just like a normal grandmother, but on the inside, she has an evil craving and it is for the soft drink Irn Bru.  Arriving at a shop, she goes crazy in her buggy, and scatters cans of Irn Bru all over the place, collecting many in her trolley.  Some people will do anything to get refreshed.


13. Nike: Parklife (1997) 
In 1997, Nike decided to take football back to the hundreds of pitches where it started.  Sunday League football is mocked at, but these normal footballers got a real treat when they starred alongside top superstars at the time such as Eric Cantona, David Seaman and Robbie Fowler.  Whatever team you are in, Nike loves the beautiful game.

Watch it on YouTube

12. John Lewis: The Snowman Journey (2012) 
Called 'The Snowman Journey,' this commercial for John Lewis is heart-warming, tender and emotional.  Whenever I saw it throughout Christmas last year, it nearly brings me to tears.  John Lewis encourage everyone to go the extra mile to get the desired gift and this advert ticks all the right boxes.  The song 'The Power of Love,' reached the top 10 over the festive period last year in the iTunes chart and is worthy of its high ranking.


11. British Telecom: Ology (1988) 
Maureen Lipman is often outspoken and she shows it in this advert where she congratulates her grandson on the phone on his exam results.  When he surprises her by saying his results were disastrous, Lipman doesn't care what he failed, just what he passed and takes pride in Anthony having passed Sociology.  Whether it is hard luck or well done, a positive message is always the way forward.


10. British Airways: World Face (1989) 
Struggling to keep up with the rapidly moving airline technology in the 1980s, the fortunes of British Airways changed with this advert in 1989, which sees groups of different people form an eye, then the global world map.  The airline brings millions of people together and it was a unique advert at the time it was first screened.  It starts the top 10 countdown and deservedly so.



9. Honda: Cog (2003) 
This advert actually topped my ranking five years ago, but has taken a drop since.  It cost £7m to produce and campaign, and the full two-minute commercial which was first shown during ITV's coverage of the 2003 Brazilian Grand Prix shows the various parts of a Honda Accord car clicking together from start to finish.  It was money well spent and might have its critics, but as the advert says, isn't it nice when things just work.


8. Cravendale: Cats with thumbs (2011) 
Now to many of us, cats are seen as lovely pets to have, even if sometimes they can do their business in the most inappropriate of places.  However, this commercial for Cravendale sees the species of cat show their frustration at not getting the milk they crave for.  They get together, growing thumbs along the way.  It really is a scary proposition, 'Cats with Thumbs.'  A very funny and outstanding advert.


7. Carling: Dambusters (1989) 
The Carling Black Label brand got more popular after this advert in 1989, which was a mimic take of the classic movie 'The Dambusters.'  His goalkeeping ability is fairly impressive too.


6. Thinkbox: Every Home Needs a Harvey (2010) 
The power of advertising television in general actually makes the top six, when a couple visit a dogs home, looking for a pet to take home with them.  They then meet Harvey, who seems determined to show what he can do, which includes cooking the dinner, drive the kids and clean the windows.  Once the slogan is completely shown to the music of 'You Ain't Seen Nothing Yet,' Harvey's suitcase is packed and he raises his eyebrow in anticipation that he might be chosen.  A very chilled and cool commercial that richly earns a place as my number six choice.


5. John West Salmon: Bear Fight (2000)  
Into the top five and it is a fight between the bears and a man who just loves his salmon.  They get into a vicious confrontation, involving karate and kung-fu moves, ending with the human being distracting the bear by shouting: "Ooh look an eagle.'  As the bear looks away, he gets a painful kick in the wotsits and loses the battle for the salmon.  The advert is for John West and is one of the funniest of all-time.


4. John Smith’s: Diving (2003)
The best advert in the Peter Kay/John Smith's range comes in a diving competition.  Into the final round, two divers from Australia and Canada show off their techniques  with quality moves that earn decent scores from the judges.  Kay, acting as John Smith from Great Britain is the final diver to go and does a 'running bomb' jump into the pool, soaking the judges on his way through.  He gets perfect 10s, which shows advertising can really stretch into the realms of fantasy.  Top bombing and very unlucky to just miss out on the top three.


3. Guinness: Surfers (1999) 
Voted as The Greatest TV Advert by viewers of Channel 4 back in the year 2000, this advert encapsulates why good things come to those who wait.  Some adverts don't need explaining and just need to be watched, and this is one of these.  A top three ranking shows the high praise I think of this commercial.



2. PlayStation: Double Life (1995) 
When the PlayStation was created by Sony and launched into Europe in October 1995, the world of computer gaming changed forever.  Along with it came this truly epic commercial, titled the Double Life.  It shows a man travelling through the streets after a hard day in a 9-5 job, but coming alive at night in a gaming ID.  It then follows other people who admit to their gaming passions, all claiming to have a Double Life.  They all say 'they've lived,' and it produces the best slogan in my view of all-time: 'Do Not Underestimate The Power of PlayStation.'  An awe-inspiring commercial which stays in a number two ranking as it achieved from me back in 2008.



1. Hovis: Slices of History (2008) 
And so we come to my number one advert, and it is a new commercial to my previous lists.  Hovis have been part of our lives for over 100 years, and this advert is simply mind-blowing.  A young boy collects a loaf of Hovis from the shop, and then travels through British history and some of its key points in just 90 seconds.  Moments include the demonstrations before women get the vote, devastation after the two World Wars and jubilee celebrations before arriving home.  Superb in every way possible and a truly deserving winner of 'The Greatest TV Advert of all-time.'



Hope you enjoyed my selection of commercials from just under the past 60 years, and here's to more stunning adverts over the next 60 years.

The 100 Greatest TV Adverts - Part Two (40-21)

By Simon Wright

The television advertisement has been around on our screens for almost 60 years.  They portray all of our favourite products, promoted by either everyday celebrities or just normal everyday members of the British public.

Christmas officially arrives when the Coca Cola Christmas trucks appear
Adverts (Coca Cola Christmas trucks pictured) have come a long way since a toothpaste company broadcast the first ever commercial on ITV's opening night back in September 1955.  Some of them can be a real nuisance, especially if they pop up in every single advertising break.

It has been over 13 years since a programme was produced by Channel 4 to find the nation's greatest advert, and there have been some real gems since.  Five years ago, I did a top 60 selection on my YouTube account, and have always noticed the commercials that actually can leave you laughing, amazed or even feeling a bit emotional.

In this five-part series for Viewing Perspectives, here is my updated list of the 100 Greatest TV adverts of all-time.  The part covers numbers 40-21, with all years given a rough reference of when the commercial was either first screened or shown most regularly.


40. The AA: You’ve Got a Friend (2005)
In an effort to improve their reputation, the AA produced this advert, with a song that would grab the attention of most.  When you have a breakdown on the road, their message is to call the AA at any time of the day and the year, and they will come and fix the issue.  Whether this happens all the time can't be assured by myself as I don't drive, but their insistence that you've got a friend with the AA made it one of the best ads of 2005.



39. British Airways: To Fly, To Serve (2011) 
In recent years, British Airways have had mixed fortunes, but most definitely have a distinguished history, which is reminded in this advert through the ages.  It provides the audience with a memory of flying with privilege with the world's favourite airline.  This commercial is one for those with a nostalgic feel. 


38. John Lewis: The wait (2011) 
This is such a touching and memorable commercial, and one of the best ever adverts I've ever seen around Christmas time.  A young child is waiting for the big day to arrive, but it isn't to receive gifts, but to give one to his parents.  His anguish in the slow countdown is clear to see and it reminds us that Christmas is totally more than just receiving presents.  John Lewis produced an absolute masterpiece here, and it's low ranking is only because they managed to trump this with the 2012 edition which has made the top 20.


37. Vauxhall: Wacky races (2003) 
Vauxhall Corsa models have always had an element of fun around them and this is real fun.  With the help of some animation, various colours of Corsa get involved in their own rendition of 'Wacky Races,' with some unpredictable results.  However, it does really put the fun back into driving.


36. Guinness: Evolution (2006) 
In 2006, Guinness came up with this interesting take on the evolution of the modern male individual.  Three friends each enjoy the start of a strong pint of Guinness, then go back in time through the ages into various creatures, including sea animals and dinosaurs.  


35. Cadbury’s Smash: Martians (1979) 
Martians from another planet, talking in a different language and wanting to know more about this product.  This is a strange advert, but it does grab the attention of the viewer.


34. Coca Cola: Christmas Trucks (1990s onwards)
One of the first signs of the Christmas holidays nowadays is when this commercial appears on either ITV or Channel 4 for the first time.  First making an appearance in the 1990s, kids and the entire family get excited when the famous Coca Cola trucks come past their town.  This is when you know the festive season is approaching relatively quickly.


33. Mercedes-Benz: Alonso/Hamilton (2007) 
They had a tempestuous relationship driving for McLaren in 2007, but there is healthy respect between Brit Lewis Hamilton and double world champion Fernando Alonso.  When they were team-mates, they did this superb advert for Mercedes-Benz, which highlights their determination to beat one another, whether that is to the hotel room, the race circuit or in the gym.  Eventually, the competition becomes too hot in the steam room, until a rather cool-looking Mika Hakkinen makes a chilled appearance, with smiles all around.  Stunning from start to finish.


32. Toys R-Us: Geoffrey and Helpers (1989) 
The toy superstore Toys R-Us have sadly ditched this advert after over 20 years, but it is one of television's most famous advertising jingles.  When the shop closes for the evening, Geoffrey and Helpers come out from hibernation and reload the store full of stock, from toys to bicycles, before the sun rises.  I wish this returned, as the new commercials just don't have the same appeal.


31. Dunlop: Tested for the Unexpected (1993) 
When advertising budgets simply didn't matter, commercials could range from the stupid to the totally extravagant.  Director Tony Kaye used his budget to the maximum for this advert which sees Dunlop tyres tested to every single element known to the man, including different road conditions and flying objects.  Perhaps Pirelli could look at this example, and improve their own tyres!


30. Kit Kat: Dancing Pandas (1989) 
This advert is actually now on our television screens again, but it first appeared back in 1989.  An observer is keen to see pandas, but gets frustrated by their non-appearance.  When he turns around to take a break from looking at nothing, the pandas appear for a fast-moving dance routine before he finishes his Kit Kat.  They then return into their habitat, as the guy finishes his Kit Kat, turns around and starts looking at nothing again.  The motto to this advert is never turn around.



29. Fiat: Robots (1979) 
The Fiat Strada was handbuilt by robots in 1979 in a two-minute advert which shows the inner makings of the car industry.  Watch it to see a car built from scratch.

28. Skoda: Cake Car (2007) 
Czech manufacturer Skoda has a questionable reputation and has often been the victim of some crude car jokes.  However in 2007, they produced this masterful advert which has one of their models built out of just cake.  Very classy and memorable.  

Watch this advert on YouTube

27. M&M’s: Being British (2012) 
This is a fantastic commercial to celebrate the Queen's Diamond Jubilee last June.  Yellow sweet tries to get into the special packs of M&M's, but he doesn't manage to achieve it despite his best efforts.  Featuring some American voices and animation from our good friends in Australia, this makes it into the top 30, but sorry yellow - not into the top 25.


26. Pepsi: Swedish Girl (1974) 
Shy, scared and clearly experiencing fear of talking to girls, this nerdy bloke, played by Mike Grady (from Citizen Smith) approaches a Swedish girl with two cans of Pepsi, and plucks up the coverage to ask her out, only for the girl to respond in the Swedish language that he simply doesn't understand.  Turning to the camera, he wonders why he even bothered, before we get one of the strangest and longest slogans ever: "Lipsmackingthirstquenchinacetastinmotivatingoodbuzzincooltalkinhighwalkinfastlivinevergivincoolfizzin.'  That's not easy to say!


25. Halifax: Howard the Halifax Man (2000) 
Sometimes, adverts can turn normal people into massive UK superstars.  In the year 2000, Halifax began a long-running television advertisement featuring staff singing popular songs with the words changed to reflect the banking products it offered.  Step forward Howard Brown from the Sheldon branch, who became the star of these commercials for eight years, starting with this commercial on Boxing Day 2000.  Brown was moved into public relations in 2008 and left the corporation two years ago, but he will also been known as Howard the Halifax Man.  He even got into the top 15 of the music charts, with a cover of the Barry White Song 'You're the first, the last, my everything' back in 2003.


24. Heineken: The Water in Majorca (1986) 
The late Bryan Pringle appears in this popular TV commercial advertising Heineken, where he is trying to teach a posh girl to say 'The water in Majorca don't taste like what it ought to.' in a cockney accent.  He is failing miserably until the refreshment of Heineken comes in, when after one sip, the girl starts pronouncing the phrase in the cockney accent.  Voice expressions do change on the taste of good beer.


23. Renault Clio: Papa/Nicole (1998) 
The famous 'Nicole' and 'Papa' series from Renault came to an end in May 1998, when 23 million people tuned in to see the finale when it was broadcast.  Comedians Bob Mortimer and Vic Reeves star in this advert, playing out a classic scene from 'The Graduate.'  Who gets the girl and drives off in the Clio, find out by watching!


22. Cadbury’s Dairy Milk: Gorilla (2007) 
Cadbury launched a new advertising campaign entitled Gorilla in the summer of 2007, consisting of a gorilla at a drum kit, preparing and then drumming along to the song 'In the Air Tonight' by Phil Collins.  The advert immediately amassed over five million views on YouTube, and put Collins back into the UK charts.  The meaning of the advert is to relate the joy of playing drums to that of eating a chocolate bar.



21. Evian: Rolling Babies (2009) 
Babies roller-skating, and undertaking some fairly devilsh moves to a rap single for Evian.  Okay, not sure what the connection is, but it is cute and hilarious.


The 100 Greatest TV Adverts - Part Three (60-41)

By Simon Wright

The television advertisement has been around on our screens for almost 60 years.  They portray all of our favourite products, promoted by either everyday celebrities or just normal everyday members of the British public.

The Sony play-doh advert was a vision of how far the advert has come
Adverts (Sony playdoh pictured) have come a long way since a toothpaste company broadcast the first ever commercial on ITV's opening night back in September 1955.  Some of them can be a real nuisance, especially if they pop up in every single advertising break.

It has been over 13 years since a programme was produced by Channel 4 to find the nation's greatest advert, and there have been some real gems since.  Five years ago, I did a top 60 selection on my YouTube account, and have always noticed the commercials that actually can leave you laughing, amazed or even feeling a bit emotional.

In this five-part series for Viewing Perspectives, here is my updated list of the 100 Greatest TV adverts of all-time.  This part covers numbers 60-41, with all years given a rough reference of when the commercial was either first screened or shown most regularly.


60. R Whites: Secret Lemonade Drinker (1973) 
Comedian Ronnie Corbett is the star in this advert which features a guy sneaking down the stairs in the middle of the night, as his addiction for the taste of R Whites makes him the secret lemonade drinker.  


59. Gamestation: Pre-Owned (2006) 
This commercial must be completely annoying if it reminds you of what your friends did.  Playing the latest shootout craze or racing simulation, you don't want to reminded by your best bud that you could have saved £15/£20 by getting the game pre-owned, but they will remind you anyway.  Understandably, you would get pretty mad, as demonstrated here.  It is a pity Gamestation doesn't exist anymore.


58. VISA: Usain Bolt (2012) 
As a major sponsor of some top competitions, you'd expect VISA to do something special, and they did for the 2012 Olympics.  Starting at the airport, leading Jamaican sprinter Usain Bolt ends up going on a race around London with the starter of the 100m event, using different types of equipment to get to the Olympic Stadium, along with promotion of the credit card.  This is clever marketing at its absolute finest.


57. 118-118: Got Your Number (2003) 
In 2003, the main switchboard number for helplines changed, with the most popular number being 118-118.  Two guys go for a jog with the 118-118 branding on their vests, receiving popular acclaim on their way from all walks from life.  The theme to the epic 'Rocky' movies is used to complete a cool package.


56. Coca Cola: Teach the World to Sing (1971) 
Filmed on a hill outside the capital of Italy, Coca Cola used a group of young teenagers singing the song 'I'd like to teach the world to sing.'  First aired in July 1971, it became so popular that the song turned into a full-length hit.  The global unity of the singers was highlighted by the bottles of Coke they are holding in a variety of languages, which appeals to Coca Cola's general promotion.  As of today, only Cuba and North Korea don't sell the world's favourite soft drink.


55. Carlsberg: Old Lions (2006) 
In 2006, Carlsberg encouraged some of England's finest players such as Sir Bobby Charlton, Peter Beardsley, Peter Shilton and Stuart Pearce out of retirement to play for the legends team.  The late Sir Bobby Robson manages the team as they show their class in a Sunday League game against a pub team called Dog and Duck.  Afterwards, the legends have a good laugh over a pint of Carlsberg in the local pub.  As the announcer confirms, Carlsberg don't do pub teams, but if they did, they'd probably be the best pub teams in the world.


54. Toshiba: Hello Tosh (1984) 
This advert, first screened in 1984  shows the prominence Toshiba had in the market in those days.  It might not be much to look that, although the slogan 'Hello Tosh, Gotta Toshiba' was one of the best in the 1980s.


53. Cadbury’s Milk Tray: Avalanche (1982) 
This advert is a cracking commercial for Cadbury's Milk Tray, and shows the desire man has to give the woman the ultimate in chocolate tasting.  Skiing in the mountains, he manages to beat a rapidly fast growing avalanche to deliver the chocolate on time and in perfect condition before zooming away again.  A real bit of Swiss timing.


52. Weetabix: Dad’s Day Out (2012) 
Weetabix introduced a new cereal for 2012, called Weetabix 'Golden Syrup.'  Little does the Dad eating know that he is going to be in for an action-packed day out with his cheeky son.  This is a humorous take on a father's grand day out, so never trust the youngsters because they can get upto real mischief.  Worthy of a ranking in the top 100.


51. Budweiser: Frogs (1990s) 
The most original of all the Budweiser commercials is simple and does the job.  Three frogs sit outside a pub that specialises in serving Budweiser, simply repeating the words 'Bud' 'Weis' 'Er.' A bit of extra trivia, the advert was directed by Gore Verbinski, the man behind the first three instalments of the Pirates of the Caribbean trilogy.


50. Milkybar: The Milky Bar Kid (1960s onwards) 
Nestle's Milkybar product has been sold around the world for over 80 years and since 1961, the Milkybar kid has been in existence, with a famous jingle to all its commercials.  This version celebrates an anniversary coming up, with the young child who plays the role often blurting out the catchphrase; 'The Milkybars are on me.'  Terry Brooks and Simon Desborough have been among the actors who have played the role in the past.


49. Nescafe Gold Blend: The 1980s Couple (1988) 
One of the finest coffee products around is Nescafe Gold Blend.  Stylish in quality, and taste, it needed a strong campaign to push the beverage forward, and it certainly got that in the late 1980s.  The Gold Blend couple campaign started in 1987 and ran through until 1994, with two people building a romantic relationship over their love for good coffee.  The roles were played by Sharon Maughan (Holby City) and Anthony Stewart Head (Merlin).  This is one of the best examples of serialised advertising to have ever made a significant impact in the UK.  The example below involves a kiss after Head returns from New York, simply saying: "I didn't like the coffee," because he prefers Nescafe.


48. Haribo: The Interrogation (2008) 
This is a cute commercial, showing Haribo is a tasty product to eat for all ages.  The parent refuses to accept the allegation that he ate the last Haribo fried eggs in a specific packet, until his young daughter storms into the room, urging her dad to sign the confession, before giving him the evils.  Eventually, he accepts he finished the sweets off and signs the confession, but it is some interrogation.


47. Bacardi Breezer: Dancing Cat (2001) 
At the start of the century, Bacardi Breezer was one of the most popular drinks to have on a night out.  Sensing their opportunity, Bacardi ran a successful campaign, showing that even animals were getting in on the act.  This particular ad shows a cat resting after a wild night out, having sampled the party atmosphere.  He even has a mark for his troubles, but as the slogan says - 'there is latin spirit in everyone.'


46. Mars: Crazy Goalkeeper (2012) 
Filmed in Milton Keynes and it isn't looking good for England.  Another penalty shootout and defeat is looming again, especially when the main goalkeeper is carried off with a knee injury and can't continue.  Step forward an energised match steward, who is eating a Mars chocolate bar and the results from this are pretty spectacular.  The unknown hero saves a spot-kick from Robin van Persie, then pulls off the 'wobbly legs' and the 'scorpion kick' moves to win the shootout for England, starring Scott Parker, Theo Walcott and Glen Johnson.  Joe Hart has to be careful, as while he is shallowly promoting dandruff commercials, this guy might just steal his number one jersey in goal for England!


45. Shake N’Vac: Dancing Woman (1980) 
Shake N'Vac was first marketed in the late 1970s, but this television campaign was hugely successful in 1980.  Starring actress Jenny Logan, the 30-second ad sees her dancing around her living room to a humorous jingle whilst shaking the powder onto the carpet floor, then vacuum the product to get the right results.  This product has not seen anything like it since, although it is still around in stock today.


44. Yellow Pages: Haircut (2002) 
Irishman James Nesbitt is best known for his tremendous acting on dramas such as Cold Feet, but he was also the main face of Yellow Pages campaign just over a decade ago.  In this advert, he tries to cut his niece's hair, but as a novice - the results are not great.  Blaming it on an unknown hairdresser, we then see Nesbitt enter a salon and blame the haircut on a rather bemused looking worker, who will earn double to sort it out.  There is a great use of sign language too, and started a partnership between Nesbitt and Yellow Pages that would last several years.


43. Sony: Playdoh (2007) 
Full of colour and a real bounce to it, Sony's Playdoh commercial was filmed in the streets of the US and encapsulates the colourful image towards their products.  Rabbits from all different shapes and sizes roll into one giant red rabbit overlooking the town before splitting into different colour squares and eventually an eye.  The product promoted is the new LCD TV from the Bravia range, and it really gets the message across.



42. Pizza Hut: Murray Walker/Damon Hill (1996) 
Legendary Formula One TV commentator Murray Walker is facing his biggest battle yet, and that is with cancer.  The Voice of Motorsport is so excited by his love for the sport, that he continues to commentate in this brilliant Pizza Hut advert with 1996 world champion Damon Hill.  Hill's reaction to when Murray says he finishes second again is priceless, and still - Walker continues his commentary of the entire sequence.  Get well soon Murray, everyone connected with motorsport wishes you a speedy and full recovery.


41. Lego: Kipper (1980) 
Lego has been one of the greatest toys for years and years, and this advert is just top class.  Tommy Cooper provides some excellent narration of the product, which starts with a mouse made out of Lego, and evolves into many different products entirely out of the bricks, including cats, dragons and fire engines.  It ends with a return to the mouse, blowing down an elephant.  This advert is superb from start to finish.  

The 100 Greatest TV Adverts - Part Four (80-61)

By Simon Wright

The television advertisement has been around on our screens for almost 60 years.  They portray all of our favourite products, promoted by either everyday celebrities or just normal everyday members of the British public.

The meerkats have become a regular feature of the advertising break
Adverts (meerkats pictured) have come a long way since a toothpaste company broadcast the first ever commercial on ITV's opening night back in September 1955.  Some of them can be a real nuisance, especially if they pop up in every single advertising break.

It has been over 13 years since a programme was produced by Channel 4 to find the nation's greatest advert, and there have been some real gems since.  Five years ago, I did a top 60 selection on my YouTube account, and have always noticed the commercials that actually can leave you laughing, amazed or even feeling a bit emotional.

In this five-part series for Viewing Perspectives, here is my updated list of the 100 Greatest TV adverts of all-time.  This part covers numbers 80-61, with all years given a rough reference of when the commercial was either first screened or shown most regularly.

80. Compare The Meerkat: First advert (2009)
No list would be complete without an appearance from those meerkats.  In 2009, Aleksandar Orlov made his debut on television introducing his new brand, as an intention to mimic the Compare The Market brand.  It worked, as no-one listens to the latter versions.  Orlov normally features, with companions such as Sergei and has become a huge hit.  This advert also introduced the 'Simples' word into the English language.


79. Coca Cola: Three-legged striker (2002) 
In 2002, Coca Cola created a three-legged striker.  Enter 'Leggsy,' who would be seen for the next two years in break bumpers during ITV's doomed three-year highlights association with The Premiership.  His first televised part though was the best, which sees him laughed at by his friends when he attempts to show off his soccer skills, but ultimately win a late call-up to the England squad in fortunate circumstances, and comes off the bench to score the winning goal in the World Cup final.  As to date, no England striker can claim they have three legs - it might help in competitive matches!



78. Renault: Shake It (2003) 
French car manufacturer Renault introduced another word into the English language in 2003 that wasn't commonly associated before then.  There is some use of the new Megane model, and a lot of shaking for 'La derrière.'  Supposedly, the closer to the steering wheel it is, the better the driving experience is, though that is probably up for debate.


77. The Guardian: Point of View (1986) 
The Guardian newspaper has been around since 1821, although in those days, it was known as the 'Manchester Guardian.'  In 1986, this advert was declared a success by critics, which tells a story from three different points of view.  It is only from the third angle that you seen the full picture of what is about to happen.  This newspaper is one that most can still trust after the phone-hacking scandal of 2011 that tore through the tabloid and broadsheet industry, leading to the demise of one of its main competitors the News of the World.


76. McCain Micro Chips: Quickety Quick (1994) 
The McCain chip family has been around for a long time, but for those who love their chips (like myself), and are in a rush, then they came up with a product that has chips getting cooked to perfection in the microwave in just three minutes.  Enter McCain Micro Chips and this classic jingle in 1994 - 'real chips, quickety quick.'


75. Pepsi Max: Burnout (2011) 
Pepsi Max have a history of producing commercials that are actually totally ridiculous.  However, this particular advert in 2011 made me laugh, as the big boss has a complete burnout on a Friday afternoon.  Let's be honest, drinking Pepsi Max and watching American motorsports action is a million times better than a tedious business meeting at the end of a long and tiring week.


74. Snickers: Mr. T (2007) 
The famous figure of Mr. T appears in this advert for Snickers, with some catchy words for a footballer who has attempted to win a foul and fake an injury.  Perhaps we should see more from Mr. T in a real football environment, as it might cut out the excessive diving that the game has today.


73. EDF Energy: Athlete Dreams (2012) 
EDF Energy was the power of electricity behind the Olympic Games in London last summer.  Starring Team GB gold medalist and Strictly Come Dancing's Victoria Pendleton, two technicians have their own dreams, trying out events in the Velodrome, and the Olympic Stadium amongst others.  You can't blame them for trying.


72. Citroen: Ice Skating Transformers (2004) 
Citroen's second entry in the list is similar to the one they produced just over six years later.  In the snowy conditions of central France, some Citroen technicians test out their new car, with the help of the model actually turning into an ice skating transformer.  Some catchy music from artist David Guetta adds a decent beat to a commercial that was most definitely alive with technology.


71. Clarks: School Report (1980s) 
As a shoe brand, Clarks is still one of the best when it comes to all-round comfort.  I know the background of the company, having worked in retail with them for almost seven years (2005-2012).  One aspect they've lacked in recent years is decent advertising campaigns, which wasn't a problem in the 1980s.  Highlighting their strong aspect of looking after kids shoes, some of their most popular collections feature in this advert, putting together shoe flexibility and good grades in school reports.  I still recommend that for a new school year, always go to Clarks - as their dedicated fitters will give customers the best experience you could ask for.


70. Nationwide: Little Britain (2010) 
The England football team is on the training field, preparing for their dismal World Cup campaign in South Africa.  Two famous characters from Little Britain appear, and distract Fabio Capello's attention, with Andy, played by Matt Lucas leaving some of the top professionals looking surprised with his skills.  Nationwide ended their association with the team after World Cup 2010, but they went out on a high with this funny commercial.


69. Cornetto: Just One More Cornetto (1983) 
On the gondola of beautiful Venice in Italy, this famous advert for Wall's Cornetto deserves to make the list.  I'll let you watch rather than describe it.  This advert was repeated again in a more modern fashion in 2006, but it simply doesn't beat the original.


68. T-Mobile: Pillow Fight (2003) 
Back in 2003, the latest phone craze for technical geeks was the introduction of picture messaging.  T-Zones was the promotion for this when signing up with T-Mobile.  It is a funny advert, but the use of pillows is strange.


67. Budweiser: Whassup! (2000) 
Whassup! was a successful advertising campaign that ran for four years by the American beer Budweiser.  Although this advert first premiered in the States in late 1999, it wasn't until the year 2000 in the UK when we saw it for the first time.  The catchphrase is quite tired now, but in its prime, it was seen as 'cool' to use it.  The advert does tell a typical story for the neutral sports fan though: 'Not much mate, watching the game, having a bud.'


66. Pepsi: Sumo Football (2002) 
Ahead of the 2002 FIFA World Cup, Pepsi ran an advert for a match between some of the world superstars at the time such as Raul, David Beckham and Edgar Davids against a team of overweight, Japanese sumo wrestlers.  The prize they were playing for was Pepsi.  And who won, well watch to find out.  However, don't call the underdogs as amateurs.


65. One2One: Gary Oldman (2001) 
Before the days of T-Mobile, One2One was one of the leading mobile phone networks.  In its final year as it was known before being rebranded in 2002, Gary Oldman narrated this powerful 90-second commercial which expresses some of the emotions you can find in a one-to-one conversation, from chance meetings and heartbreak to more precious moments.  I reckon this advert would get the attention of most.



64. Real Fires: Togetherness (1988) 
Who said that dogs, cats and mice can't get on.  This advert, first screened in 1988 was created by director Tony Kaye, who has gone on to have great success in directing music videos and feature-length movies.  It shows that animals can get on, and in a deadly situation as a real fire, there is no time for hate and bitterness.


63. Vodafone: Bees and Freebies (2010) 
The Vodafone bees made their debut on the TV advert three years ago, promoting the new Vodafone Freebies incentive.  This was a cracking advert, which shows one of the bees wanting to know more about the reward package, only to keep banging his head on a glass window without paying attention to a door just nearby to enter the shop.  Typical clumsiness!


62. Weetabix: Steeplechase (2009) 
A major horse race takes place and there's a fall on the first fence.  Both jockey and horse are unscathed, but the chances of victory are over.  That bet you placed in the bookies was wasted, or was it?  The jockey continues with the power of Weetabix and ends up winning the event.  This is a superb imagination of man triumphing against the odds in The Rigby Stakes.


61. Honda: The Impossible Dream (2005) 
When it comes to producing and creating car adverts, no-one does it much better like Honda.  Travelling through time on some of the classic machinery that Honda has produced over the years, this advert portrays the impossible dream, as actor Simon Paisley Day rides, sings and drives through time in two minutes, with the perfect backing music from the late great Andy Williams.  The commercial was filmed on roads in New Zealand and the Iguazu Falls in South America and tingles the beat of many watching.